︎︎︎Rebot: A Pet Bottle Recycling Machine
{Branding & Identity}
︎︎︎Rebot: A Pet Bottle Recycling Machine
![](https://freight.cargo.site/t/original/i/0246f39e2f25c54296e61633542fd97f172657370665bc14edda792a750ee581/Five-fold-brochure.-nobg.gif)
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a reverse vending machine turned into a (user+eco) friendly robot—recycling plastic and saving the planet, one bottle at a time
![](https://freight.cargo.site/t/original/i/a7978059a97f4c9bbe55c75c38ef2043d187c130211154e1097b408cf6fd3602/rebot-0001.png)
a reverse vending machine turned into a (user+eco) friendly robot—recycling plastic and saving the planet, one bottle at a time
︎︎︎Approach
Recycling and reusing can never be focused enough on. To give our own take to the cause, we turned a boring looking ‘reverse vending’ machine into a ‘robot’ that recycles plastic. And not just plastic, we even recycled an existing logo. Using the universally understood symbol for recycling: 3 arrows in an infinite triangular loop, we gave it our own twist to create a new icon that replaces arrows with bottles, making the connection explicit.
The identity is designed to be stencillable for application as a symbol of a movement/revolution, travelling across walls depicting the location of the nearest Rebot.
![](https://freight.cargo.site/t/original/i/52aa999063f64b31a93263c02615aa6c0e36c0b87c49888b8c0e17b71593ab0b/Rebot-animation-final.gif)
![](https://freight.cargo.site/t/original/i/0822d18348fdab0f34a7ff4468548b9777a25e141345607120423007a5b13e20/rebot-poster-outdoor.png)